Recruitment Marketing vs. Recruiting – What’s The Difference?

Recruiting/headhunting and recruitment marketing are two different ways that you can find great candidates for your business. Both methods revolve around finding the right people—but they take slightly different approaches to recruiting.

What is recruiting and what’s a headhunter?

The term “recruiting” is often used interchangeably with “hiring,” but it’s important to understand the difference between the two. While both involve finding new employees, recruiting refers to the process of finding potential new employees. This includes sourcing candidates (using a variety of methods), screening and interviewing candidates, and making offers.

Headhunting is a form of recruiting where a talent professional pursues candidates with specific experience or skills that are passive (meaning they are not actively seeking a new job).

Recruiters are experts in recruiting and hiring–they know how to attract top talent through networking, targeted advertising and interviewing techniques that work best for their clients or organization.

What is recruitment marketing?

Recruitment marketing is a subset of advertising and the process of attracting and acquiring candidates for a job opening.

It includes the creation of content that attracts your target audience to apply for your jobs. Job advertising that is specifically targeted at the type of candidates a client is looking to hire is very effective if done correctly. This can be achieved through paid ads on social media, search engines or job boards; it can also be done by creating informational videos or blogs about the company culture, industry trends and newsworthy events in the field. Recruitment marketing can even include creation of TV and radio commercials aimed at acquiring employees.

Staffing firms like Workforce Recruiter can also help with your recruitment marketing. If clients are in need of candidates or applicants for a position and the experience requirement is flexible, recruitment marketing is a great option to consider. A professional recruiter will generate applicants for the client, and then the client will proceed with screening and selection on their own.

Recruitment marketing campaigns are cost effective when managed by a firm like Workforce Recruiter because a talent professional will be optimizing and managing your campaigns to ensure effective spending of your budget and quicker fill times.

Whats the difference between recruiting and recruitment marketing

What are the cost differences?

Headhunters usually charge based on the new hire’s compensation and companies consider these costs an investment (with a quick return) in acquiring very specific talent. Most companies will elect to use a headhunter to fill management or executive roles.

Recruitment marketing may be better suited for a client’s needs if they are looking to fill a higher volume of entry or mid-level roles. The costs are determined by the client’s budget and goals. For example, Workforce Recruiter offers an affordable monthly recruitment marketing program called Recruiter on Demand.

Why use recruitment marketing to find great candidates?

Recruitment marketing is a great way to find candidates and build a strong talent pipeline for your organization. It can help you find employees that you may not have found otherwise and can be used as an alternative to traditional hiring methods, like relying on applicants to apply in person or on your own website.

Recruitment marketing will deploy online advertising tools to target potential candidates with specific skill sets, job titles, and experience levels.

When done correctly, recruitment marketing will also help develop a strong employer brand that can help differentiate your organization from competitors and attract candidates who align with your values and culture.

Effective recruitment marketing requires a deep understanding of your target audience and a commitment to building relationships with potential candidates over time. By implementing these strategies, you can attract and engage great candidates and build a strong talent pipeline for your organization.


If you’re looking for help with your recruitment marketing strategy, Workforce Recruiter can help. Our team of specialists will work closely with you to create a plan that meets your needs and budget so that you can attract more jobseekers, find employees, and fill positions faster than ever before!

Contact us to get started.